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Strategic consulting — digital and international expansion

From vision to operations. The SEAGOT method.

Our conviction: digital is not just a route to market but a full business model. We advise companies that need to refocus their efforts where it truly matters.

Accelerating consumer brands through controlled growth driven by digital strategy and AI.

Our approach
20 yearsinternational & digital experience
€2M – €100Mrevenue brands advised
3 continentsexperience across 50+ markets

01 — What we do

I.

International expansion

Market selection, entry model, P&L by geography.

II.

Direct & omnichannel DTC

Site, checkout, CRM & retention — unifying retail, e-commerce & data to grow LTV.

III.

Marketplaces

Assortment, retail media, 1P vs 3P, grey-market control.

IV.

AI leverage

Plug AI where it saves time — shoots, content creation, logistics & data analysis.

02 — For who

Founder- & executive-led

Where leadership owns the growth agenda.

Premium positioning

A high standard of brand and experience.

International ambition

Scaling across markets and channels.

03 — Where we operate

Destinations

  • DTC
  • Amazon
  • TikTok Shop
  • Zalando

Markets

EMEA, the US and LATAM — with France, the UK, Turkey and the Middle East as priority markets.

FranceUnited KingdomSpainItalyGermanyTurkeyUAESaudi ArabiaQatarUnited StatesMexicoBrazilArgentinaChinaJapanSingaporeAustraliaIndia

Countries with hands-on experience

04 — How we work

Three stages, one direction: a profitable growth engine.

  1. Stage 1

    Profitability

    Fix the model's economics.

    • P&L audit by channel, SKU & market
    • Roles & responsibilities aligned for optimisation
  2. Stage 2

    Scalability

    Focus on what's working.

    • Omnichannel architecture (DTC, marketplaces, retail, CRM)
    • Data stack & margin-based steering
    • People: roles, org mapping & culture
  3. Stage 3

    Acceleration

    Lead the market.

    • International rollout (Europe, UK, US, APAC)
    • Become a consumer-loved brand

05 — Business cases

Beau Domaine — from diagnostic to acceleration

Beau Domaine, a French luxury genderless brand, grew fast but needed to refocus on the basics — brand and route to market. SEAGOT11 grew its desirability and performance.

+30%Basket size
×2Customer base
+110%Revenue
Beau Domaine — Le Sérum
The serum — GSM10® + ProGR3®

What we did

  • Redefined the brand's identity, desirability & narrative
  • Rationalised pricing, the marketplace mix & DTC funnel
  • Landed the La Compagnie partnership — a strategic partnership that redefines the brand's journey and narrative.

Drinks & Co — Pernod Ricard

At the time, reclaiming the lead on distribution was critical. Drinks & Co was created as the Sephora of wines & spirits — Pernod Ricard's first global omnichannel brand, built entirely in-house, and the Group's first digital-acquisition play.

14Markets deployed
<6 moTo profitability
1stGlobal omnichannel brand of the Group
100%Built in-house, no agency

What we did

  • Created & scaled Pernod Ricard's first global omnichannel brand — 100% in-house
  • Profitable in six months, bridging digital & physical (Drinks & Co House, Argentina)

06 — Who are we

A team of field and market experts.

An expert-led team, led by our founder Julie Laurens — who brings twenty years across two industries: wines & spirits, and beauty and skincare. She has lived and worked in four countries, including across the Atlantic, has travelled and operated in some fifty countries across three continents, and holds an MBA specialised in the international wine & spirits trade.

SEAGOT is a connected network of experts — across supply, social, AI and every discipline that makes a business fully operational, from vision to operations.

A conviction: profitable online growth is won in the spreadsheets as much as in the culture.

Julie Laurens

Julie Laurens

Founder

  • Brand Strategy
  • International Roll-out
  • E-commerce
  • Consumer Insight
Melissa Aykac

Melissa Aykac

  • Middle East & GCC Markets
  • Beauty, Skincare & K-Beauty expert
  • E-commerce & Marketplaces
  • Digital Growth Strategy
Ludovic Genty

Ludovic Genty

  • Financial Strategy & Steering
  • Performance Management
  • Cash Flow Optimization
  • Fashion Industry
Leyla Guilany-Lyard

Leyla Guilany-Lyard

  • Brand reputation
  • GEO strategy
  • Executive messaging
  • Crisis communications
Alexandra Horter

Alexandra Horter

  • International Supply Chain — S&OP
  • Transformation & Change Management
  • DRP & WMS Implementation
  • Pharma, Dermo-Cosmetics & Retail
Maria Tasso

Maria Tasso

  • Travel & Hospitality
  • Product & Digital Marketing
  • Guest Experience Revenue Expert
  • Global Expansion
See more →

The name — SEAGOT plays on the sea-goat (Capricorn): a mythical creature at home on the mountain — vision and high strategy — and in the depths of the water — consumer insight and hands-on operational reality.

Three ways to work together

Flash diagnostic

4 to 6 weeks

Full audit, strategic readout, prioritised roadmap.

Let's talk →
Most chosen

Transformation engagement

6 to 18 months

Leading one stage on-site, overseeing the key workstreams.

Let's talk →

Board advisor

Annual retainer

An ongoing role alongside the CEO: reviews and trade-offs.

Let's talk →

Recommendations

What clients & peers say.

Intelligence and dynamism that step-changed e-commerce at Pernod Ricard — developing and launching the Group's first international D2C brand and business, Drinks&Co, and making eRetail its fastest-growing sales channel. I would jump at the opportunity to work together again.

Antonia McCahon

It takes five minutes to realise you're dealing with a real force of nature — brilliant, charismatic, creative, hard-working and driven; the full package. I have closely seen how they successfully transformed the beauty & skincare category within the company. Their achievements are notorious, to say the least — getting the markets and brands on board equally. The projects are driven with incredible passion and strength. I consider myself privileged to have worked together across the beauty & skincare category over the years.

Eduardo Gomez

A great passion for brands and branding, excellent with agencies and at getting things done, a real pleasure to work with — always bringing energy and a smile. It was great collaborating within my European team at eBay.

Torsten Schuppe

An amazing business person — always looking at things from a different angle and driving the business forward with passion and conviction, especially at Pernod Ricard around the global launch of Drinks & Co.

Janelle Tong

Une approche à la fois stratégique, pragmatique et très professionnelle. Je recommande sans hésitation.

Elena Bonnacorsi

Contact us

A first, confidential & no-commitment conversation on where your model stands.

30 minutes to qualify your challenges and see if we fit.

contact@seagot11.com